Annika and the sexification of female athletes
Annika Sorenstam's recent retirement announcement has created a lot of press--all of it favorable that I have seen. And some of the articles have a particular focus: how Annika did not sell her sex appeal to gain fame and fortune. It's a good angle. There are a few problems, of course. First, the implication is that Sorenstam didn't have the sex appeal to sell in the first place. In other words, because she just isn't as pretty as say her good friend Natalie Gulbis (the comparison made in this article in the Orlando Sentinel ) she had to rely on hard work and excellent skills. Well indeed she did work hard and she is an excellent golfer. But the woman is by no means homely. I happen to find her quite sexy. But because the media rely on and help create a fairly narrow standard of beauty (in and outside of sports) the "ugly" girls are the good players and the pretty girls and just pretty girls. Note that this doesn't hurt the less than perfect female athlete...