The title makes it seem like I am going to say something truly profound about these issues. But not really. 'Cause I've said a lot of it before. But it's Monday; I just got back from Denver, and I'm feeling blog-lazy. So I'll just repeat my basic rant that is always engendered by articles such as this one that report--always with a hint of surprise--that female fans of men's professional sports comprise a pretty significant portion of the consumer base for apparel and other fan gear/accessories.
Yes, sales of women's NFL jerseys are up and appear to be equal to those of men's and youth.
I get the different fit for women--though I'm not so sure some men wouldn't benefit from different fits either. Women are not the only ones with prominent breasts these days. Ideally I would like, at the very least, a gender-neutral sizing system. Why I am a men's small but a women's large kind of confounds me. Anyway, cut is one thing--color is another:
Also helping the sales of NFL sports apparel are the pink NFL jerseys that are also a relatively new phenomenon. Women who acknowledge their feminine side while watching the NFL's brutes knock each other around on Sundays are also buying the pink jerseys of their favorite NFL stars in part to show support for the fight against breast cancer. Many NFL teams tie in awareness events with pink NFL apparel including the most popular jerseys of players like Tony Romo and Brett Favre.
I do this great sound effect that is a cross between an extended sigh and grrrr...that comes from the back of my throat. That's what I am doing right now. Seriously, I am so over this pink crap. I think that manufacturers realized that the pink for women thing might not last and so became attached to breast cancer causes. But if all these teams and apparel companies really supported breast cancer awareness/research/etc. they would 1) probably not have enough social conscience not to have their products produced in sweat shops, 2) would not tie their donation amounts to sales of jerseys and 3) would market to men, too. All these male athletes and execs are allegedly concerned with breast cancer, yet none of them are sporting pink jerseys. Hmmm....