I found this product on one my favorite women's athletic wear sites, lucy.com under the accessories section. I was aghast. In part because I read the product name first: Low Beams and then the catchline at the bottom: Headlights are for cars and ended with the smallest font that actually told me what the product was: Nipple Concealer Adhesives.
The product itself is not inherently bad--I think. I haven't really thought through if women should be wearing bandaids over their nipples. Are we trying to pretend that we don't have them--especially when working out? Are we only supposed to have nipples when we have no clothes on?
What is more troublesome is the way the product is advertised: equating breasts/nipples to car parts. I expected more from a women-centered company. Unfortunately I saw the product only after I had placed my order. But I do plan on getting in touch with their Customer Service department and letting them know the product is offensive and not what I expected from them.
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