Listening to the radio in the morning can be a dangerous thing. Bad news and offensive commercials can easily put me in a foul mood. Not a good way to start the day.
Usually I listen to NPR but my (somewhat) local affiliate is running a rather obnoxious fund drive so I had on my local alternative radio station which I find a good compromise between public radio and commercial radio.
And the commercial I heard this warm almost made me tear up a little. It talks about a man who is a baseball fan and former player and general lover of the game and now his daughter is memorizing stats, and learning history. But she wants more. She wants to know the best stance for hitting it out of the park and other techniques. Well, the ad says--sign her up for the new local Cal Ripken League. The league is open to boys and girls ages 8-12.
I know, of course, that they let girls play baseball and have since Little League got sued in the 1970s. But girls have always been the exception in youth baseball--especially with the rise of strong youth softball programs. [Even though the games are not the same!!!]
But to hear an ad that targets girls who play baseball or want to play baseball; to present this as normative and not exceptional--well it was just great. I may have to show my support in some way this spring.