I have to admit I don't go to Wimbledon's official site to read the articles. I go for scores and schedules and draws. That's probably a good thing given the reporting the site did on Gisela Dulko's defeat of Maria Sharapova yesterday. The story, which was all about the sex appeal of the players, has been taken down but this columnist does a good job recreating and critiquing it.
Players and promoters and agents have, for the most part, embraced the sex sells mantra in an attempt to legitimize women's tennis (hint: you're actually doing the opposite!). But the columnist is right to note that it should not be on a tournament's own site. The article seems to have turned a sports contest into a beauty contest--which player looked sexier in her all-white attire? It noted that Dulko has been named to lists of the sexiest players.
It is especially unfortunate to see it on the Wimbledon site given that I have heard several stories now about how Wimbledon will not sell out. It does not have an excessive amount of sponsors or ads placed here, there, and everywhere. But it clearly has bought into the selling of the sex appeal of its female players.