A student columnist for Arizona State wrote a piece at the end of August called "WNBA go away" in which he groans about all the "Mercury fever" in the air as the team readied itself to go into the playoffs. This brief mention in itself seems to contradict the writer's later sentiments that no one pays attention to the WNBA.
He compares the league to the Teenage Mutant Ninja Turtles as he explains that, as some little girls look up to WNBAers, he looked up to and wanted to be the TMNTs. But when the turtles started losing money they went away which is exactly what he thinks should happen to the decade-old league.
To prove he is "not a sexist pig," he goes through all the reasons why the WNBA and women's professional sports should exist but in the end looks only at numbers--specifically the ones that follow this sign: $. Even if it is all about money--which it isn't, or shouldn't be--he fails to consider two big issues. One, men's sports have had centuries to build a fan base. Women's sports have had decades, if that. And two, men's sports have always had the support of the media--not coincidentally, also male-dominated. And coverage of men's sports--good coverage--brings in more fans. When commentators, broadcasters, and writers get psyched about a sport or a team or a player people go to games/contests. The same enthusiasm has not been proffered to women's sports.
The student columnist is part of this problem. And it's a little sad that he can't even get excited for the hometown team who also, as of this evening, are the reigning WNBA Champions.