So said my tv-watching companion the other night when a car rental commercial featuring John McEnroe aired.
The National worker was explaining to tennis's bad boy all the perks of choosing National. Guesses as to the punchline?
Yep. "You cannot be serious!!"
How much money has this man made off of that line? And his bad behavior generally?
Can you imagine a female athlete benefiting to such an extent--and so long after her playing career was over--if she was marketing bad behavior? Are female athletes even able to capitalize on bad behavior? Can you imagine a black female athlete being able to? A gay female athlete?
Note that this is not a call for equity in successfully marketing unsportspersonlike behavior. It's more disgust at how unquestionably accepting we are of it. And not just accepting but supportive. Because you know if companies thought McEnroe's bad boy history would negatively affect their products, they wouldn't use him and they certainly would not highlight his obnoxiousness.