Posts

Showing posts with the label Ireland

It's not all Hunky Dory in Ireland either

So sometimes I can be a little judgmental. Last week when I posted on the Hunky Dorys chip company in Ireland selling chips (and sponsoring men's rugby in the process) by using poorly outfitted female models in some costumed version of a rugby kit ( may raise a few eyebrows (two of which would be mine) but would likely go largely uncommented upon. And maybe there is not an uproar in Ireland. But there is this one sport columnist for Irish Times who did a very good job assessing the situation and chiding both Hunky Dorys and his professional colleagues and people in general. [He does note that some rugby officials might be not so pleased with the campaign by one of their sponsors as it counters the less "bestial" image rugby is going for.] I also learned what camogie and hurling are--bonus! Here are some excerpts: The reason Hunky Dorys didn’t have to think twice about descending into the world of dreary single entendre with their ad campaign is that women in sport are ...