Nike enabling pink events
I haven't written anything recently about pinkification, because I have said (probably more than once) before it places one in the not so pleasant position of appearing to be pro-cancer and maybe even anti-woman. Nonetheless, I find it difficult to refrain from infusing some critical commentary when the issue comes up. This one is not a diatribe. I just happened to come across news that the University of Alabama (whose softball team just won the SEC regular season and tournament and got a #1 seeding in the NCAA tournament) has renewed its contract with Nike . (This isn't even going to be an anti-Nike post!) As part of said contract (which runs through 2018!) Nike will provide 'Bama with apparel, equipment, coaching gear, and shoes. They will also: will allocate funds...for the athletic department's annual Power of Pink initiative in which the company will provide specific "pink garments" to be worn by each women's sports team at one contest per year. ...